Business to Business Ecommerce Director
Managed $20M in revenue of a holistic wellness skincare brand. Onboarding major accounts, including Amazon, Anthropologie, and Goop, achieving a 15% increase in sales through strategic account planning.
Transitioned the e-commerce platform from Shopify to Salesforce, driving operational scalability. Redesign of website to optimize user experience.
Led marketing strategies, product launches, and email communications, enhancing customer retention by 20%.