Business to Business Ecommerce Director

Managed $20M in revenue of a holistic wellness skincare brand. Onboarding major accounts, including Amazon, Anthropologie, and Goop, achieving a 15% increase in sales through strategic account planning.

  • Transitioned the e-commerce platform from Shopify to Salesforce, driving operational scalability. Redesign of website to optimize user experience.

  • Led marketing strategies, product launches, and email communications, enhancing customer retention by 20%.

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