EXPERIENCE

Director of Ecommerce & CRM Growth Sloomoo Institute Dec 2023 – December 2024

• Led a comprehensive audit and optimization of digital channels and CRM strategy, identifying immediate UX friction points, optimizing customer segmentation, and improving performance across Shopify Plus, Braze, Attentive, and Google Analytics platforms.

• Owned strategic planning and execution of seasonal campaigns (e.g., Summer Slime Drop, Holiday), ensuring full integration across e-commerce, CRM, paid media, and creative; implemented A/B tests, lifecycle flows, and site enhancements to drive conversion and retention.

• Developed and designed a new eCommerce website to expand revenue streams beyond the ticketed experience; spearheaded brand partnerships and collaborations with LeVain, HiChew, and Disney.

Director of Digital Marketing & E-commerce 1822 Denim  Dec 2023 – December 2024

• Directed marketing operations, managing a $1M revenue stream via Shopify.

• Spearheaded integrated campaigns leveraging email, social media, influencer partnerships, and ecommerce photoshoots, driving a 30% YoY increase in engagement.

• Led inventory management, design direction, and marketing strategy for an eCommerce brand; executed a full digital rebrand across all channels, including website and social media.

• Increase sales more than 50% via CRM channels 

E-commerce Project Manager M.M. LaFleur  May 2022 – April 2023

• Oversaw tech integrations and digital marketing projects for a $70M fashion startup, enhancing website performance, and user experience.

• Collaborated with engineers and sales/marketing teams to implement new software, increasing operational efficiency by 25%.

• Launched and implemented a NYFW pop up experience to create brand awareness. 

B2B E-commerce Director Naturopathica Holistic Health  Jan 2021 – May 2022

• Managed $20M in revenue from major accounts, including Amazon, Anthropologie, and Goop, achieving a 15% increase in sales through strategic account planning.

• Transitioned the ecommerce platform from Shopify to Salesforce, driving operational scalability. Redesign of website.

• Led marketing strategies, product launches, and email communications, enhancing customer retention by 20%.

Director of Retail Operations and Stores Margaux LLC Oct 2018-Jan 2021    

• Director of all U.S. stores.  Created all operational SOPs, training of staff and development of clientele strategy.  

• Strengthened merchandising and promotional strategies by collaborating with marketing and HQ on strategy and execution of in-store marketing, events, visual merchandising, and customer experience initiatives, driving community and experiential retail 

• Managed and developed the Retail Tech roadmap (POS, Shopify, Endear Client outreach and inventory management systems), reporting out on quarterly progress. 

Marketing & Operations Manager (Project-Based) Rihanna Fenty | LVMH  Sept 2017 – May 2018

• Launched Rihanna Fenty’s lingerie collection, leading cross-functional teams and overseeing a high-profile pop-up shop.

• Hired and managed a 45-member team, aligning performance with brand identity and vision.

• Executed visual merchandising strategies that contributed to record-breaking revenue during the launch.