Director of Digital Marketing & E-commerce
1822 Denim
Directed marketing operations, managing a $1M revenue stream via Shopify.
Spearheaded integrated campaigns leveraging email, social media, influencer partnerships, and ecommerce photoshoots, driving a 30% YoY increase in engagement.
Rebrand and led redesign of all digital platforms to create a new brand voice and strategy.
Increase sales more than 50% via CRM channels